Dr. Rich Hammel takes new role as chief product evangelist

May 15, 2018 11:00:00 AM — by Dr. Rich Hammel

The gospel according to Dr. Rich

Greetings from a new employee at Enterprise Health who just started working for the company a few weeks ago, April 19th to be exact.

My name is Richard (Rich) Hammel, MD, MPH, FACPM, FACOEM, and I have taken on the new role of chief product evangelist for Enterprise Health.

If you haven’t heard of a job title with the term “product evangelist”, you aren’t alone. Neither had I before being offered my new role. Besides reading my proposed job responsibilities, I went to Google to see what I could find about the term “chief product evangelist.” Google didn’t disappoint.

It is a role familiar to information technology-related companies from the Internet boom of the late 1990s. However, it is now advocated in other fields such as health care due to the need for IT innovations to disrupt the status quo. Also, I found a Harvard Business Review article from the May 2015 issue titled The Art of Evangelism. It was written by Guy Kawasaki, former software evangelist at Apple and now chief evangelist with Canva. Guy says “evangelism” is a simple idea “to explain to the world how your product or service can improve people’s lives” — expanding on the previously strictly religious term to cover “spreading the gospel” into other areas passionately believed in.

For me, evangelizing about Enterprise Health is easy: the company has developed occupational health software which works better than the competition in the US and beyond.

Further, it ticks similar boxes that Guy outlines in his article:

  • deep: anticipates features users will need
  • intelligent: provides new and clever ways to ease pain or increase enjoyment
  • complete:  good support and interoperability
  • elegant: blends function and form into an EMR that’s second to none

So, what is the intent of my role?

Simply, Enterprise Health wants me to serve as their “voice for the customer/market” and help the company make their outstanding occupational health software product an even better experience for both current and future customers.

To achieve this goal, I will be successful only by understanding our current customers at all levels — power users especially at the clinic level and client executive leaders — and by organizing and moderating user group meetings to collect insights. And, where opportunities are identified, organizing and moderating collaborative customer work groups to focus on product enhancements, new development, and market issues.

Also, as the company subject-matter expert on occupational and environmental medicine, I will leverage my extensive background (32 years in academic, clinical, government, and corporate settings with the past 25 years working for a multinational global Fortune 100 company) to stay on top and ahead of trends in the field. Additionally, to further develop my informatics skillset, I am working on a graduate certificate in Clinical Informatics from Oregon Health & Science University with a completion target of September 2019.

What you should take away from this blog is Enterprise Health’s strong commitment to occupational health — I can’t think of another OH software vendor in the current market that has hired a residency-trained and board-certified occupational and environmental medicine physician (and aspiring clinical informaticist) to be in a company role similar to mine. I am honored to be the first and will do my best to advocate strongly for our customers’ views.

Last, I had the opportunity to spend my second week in my new job at the AOHC 2018 meeting in New Orleans wearing two hats — conference participant and company representative working in our exhibit hall booth. It was great to see old colleagues and greet new participants, and a pleasure to meet some of Enterprise Health’s current clients, as well as speak with several potential customers.

In future blogs I will share some impressions of the AOHC 2018 meeting.



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